More than 25 years is a long time in any industry and that’s about as long as I have spent immersed in Australian and international events and entertainment. During this time I have worked with Kylie Minogue, AC/DC, President Bill Clinton, Paris Hilton, Baz Luhrman, Jamie Oliver and Nicole Kidman.
My experience is broad and spans across a multitude of touch points including TV, Radio, Entertainment Marketing, Concert Touring, Theatre and Live Events. This rather unique skill set has enabled me to combine creative, production, marketing and logistics skills to effectively create and activate unique live brand experiences for local and multi-national brands …and that’s what alive is all about!
I enjoy often speaking at industry conferences and expo’s and as well as being a member of ISES, I was also a committee member of the I.S.E.S Melbourne Chapter.
Sharing the knowledge and inspiring the next generation of event producer’s is also something I enjoy and on numerous occasions have been invited as guest lecturer in Events and Entertainment Marketing to Victoria University, Boston University, Sydney University and R.M.I.T.
Career highlights include creating box office history with the AC/DC Black Ice Tour and being part of the organising committee for the Sound Relief Concerts, successfully raising over $7m for the Victorian Bushfire Appeal.
Whilst working with V.E.G as director of marketing and general manager of touring, some of our clients included the largest live productions in the world, including Riverdance, Prince, Michael Jackson and AC/DC (which smashed box office records). See here: Ant Hampel
A ‘theatrical meets practical approach’ combined with extensive experience inspired me to establish think creative events (1999) and ‘alive’ (2009) to enable brands to have meaningful and powerful engagements with their audiences.
BMW MINI, L’Oreal, Cricket Australia, Ford, Foster’s, 20th Century Tennis Australia, Fox, Sony, Marvel, ANZ, Jetstar, A.F.L, DIESEL, Adidas, Medibank and City of Melbourne are just a few of the clients I have been fortunate to work with and create award winning, memorable events and brand experiences.
Founder and Director
Please visit the new website: Antony Hampel