news bulletin Archives - alive event agency

2014 So Far

alive Events Agency is a full service 360 degree events and entertainment offering with a focus on integration for measurable results.

We design, develop and execute a wide range of both big and small public and business events.

Product launches, installations, award shows, road-shows, red carpet, fashion, concerts, sponsorship activation, exhibitions, and experiential activations.

Our team is a talented bunch of awarded event producers with a solid industry reputation for quality, originality and detail. Our local and international experience enables us to rise to any challenge.

circuit lounge f1 with michelle rogriguez - events bulletin

Circuit Lounge: F1-GP

NDC Entertainment together with alive events created the Inaugural CIRCUIT LOUNGE at Crown. The Melbourne event was the most exclusive GP closing party the city has seen. The glamour, sophistication and indulgent surroundings played host to international Hollywood film star Michelle Rodriguez (Avatar, Fast and Furious) as well as drivers Jensen Button, Filipe Massa, Marcus Ericsson, Sergio Perez and Nico Hulkenberg.

apia time of my life concert tour - alive entertainment events bulletin

APIA “Time Of My Life” Tour

alive events were instrumental in the creation, development and execution of the Apia Time of My Life tour. We assembled four iconic Australian Artists whom had never toured and performed on stage together. Whilst Aussie music history was made, the alive team worked tirelessly to deliver an outstanding branded event for 11 sold out shows across Australia. The APIA tour is about to tour the country again with a fresh line up of Aussie legends!!

Antony Hampel and the alive events team rose to all challenges, overcame obstacles and through their experience and insights ensured that we met expectations and exceeded objectives”
– Josh Wittner. Executive Manager , Marketing. Suncorp.

[Watch the video]

banksia sustainability awards event by alive entertainment events news

Banksia Sustainability Awards

alive Events has created and delivered these prestigious awards for 3 consecutive years, in both Melbourne and Sydney. We created a sit down dinner for 800 at the 2013 event at the Melbourne Convention Centre combined with a theatrical awards show featuring singers Hayley Teal and Russell Morris.

The Banksia Awards raise the profile of the current sustainability issues facing Australia and recognizes those whose initiatives are an encouragement and an example for others to follow

“Again thank you Ant Hampel and your team for another fantastic event. Absolutely extraordinary, couldn’t do it without you.”
– Graz van Egmond, Executive Director – Banksia Environmental Foundation

events melbourne sydney australia by alive entertainment

2013 BMW Caulfield Cup Carnival

For six years now we have created , produced and executed key fashion, VIP and entertainment events for the Melbourne Racing Club’s Spring Racing Carnival.

In 2013 The Living End and Birds Of Tokyo rocked it out to a crowd of thousands on Guineas and Cup Day!

“Thank-you alive Events for your superb effort in the lead up to and during the Spring Carnival. Your planning and delivery was seamless – the end result AMAZING ”
– Kate Allen, Events Marketing Manager – Melbourne Racing Club

2013 Smart Car Activation by alive entertainment

2013 Smart Car Activation

alive Events collaborated with Marmalade Agency and Mercedes Benz Australia to create and execute the SMART CAR public activation events in Melbourne, Sydney and Brisbane. We created a BIG idea for a small car to target and engage ‘urbaneers’ whilst celebrating SMART CAR being available to purchase on line!

Horizon events

It’s hard to believe we are half way through the year!

We are thrilled to be collaborating with our new client Walt Disney Entertainment for two very special showcase events in Melbourne and Sydney this year.

For Sigma Pharmaceutical Group will be creating a special themed celebratory event for over 400 guests at the Plaza Ballroom in November.

Krueger Trucks have appointed alive Events to launch their new facility in Spring with a special event for trade, business partners and staff.

The POLART Festival will be coming to Melbourne in 2015 and alive have been busy working with the Festival in project and venue scoping for what promises to be an incredible week of public events culminating in a spectacular New Years Eve gala !

TEMG China have appointed alive Events Agency and Austage to partner in activating their special Melbourne Green Preview event this month in Melbourne.

alive Special Projects

A.S.P Entertainment provides unique local and international entertainment for any budget. This fresh approach to securing talent for events guarantees access to some of the world’s largest music companies and their talent roster.

Check out more:

New Peeps

Tracey Irving heads up our events and activations as Creative Producer after re-locating from Sydney to join our team!
View her profile.

Lauren Power joins the team as Executive Assistant to Ant Hampel who was previously working with NOVA 100.
View her profile.

We are thrilled to have superstar senior event producer Matt Flinn returning to the alive Events bunker for a brief visit to work with us on Melbourne Green Preview for TEMG China.

2013 SO FAR

Summer Biggest Party!! What a whirl wind tour it was for the alive event activation team joining forces with Cricket Australia producing 11 events over 5 states with a stellar talent lineup including
Basement Jaxx, Sneaky Sound System, Zoe Badwi and Sarah Debono.

International DJ’s , inspiring superhero costumes, all ages entertainment, themed zones and, of course, the die hard cricket fans filled the stadiums around Australia. It was another first for alive and a first for Cricket Australia to stage an entertainment program of this caliber.

Big thank you to our all our talent, suppliers and Cricket Australia it was a pleasure working with you all!

2012 WRAP UP

here’s what we’ve been up to @ alive

Relocating office to ensure optimised water views and tequila sunsets
for inspiration – CHECK
Immersing ourselves in a world of experiential – GET EXCITED
Expanding our team – HOORAY
Global expeditions to Singapore and London scoping new projects – BOOM!
Getting sporty with horses and cricket – JUMP!
Keeping a lid on the environment – Allan Zavod, Australian Boys Choir and Jimmy Cupples at the Banksia Environmental Awards – COOL!

Prince Welcome 2 Australia

Earlier this year we were thrilled to work with the Van Egmond Group and Chugg Entertainment on the Prince Welcome 2 Australia Tour which recently won “Best International Contemporary Concert” at the prestigious Helpmann Awards.

“Prince pulled out all the stops in a full-­tilt, greatest hits fashion. It wouldn’t be Prince if he didn’t do something predictably unpredictable.”
(Iain Shedden, The Australian)

“one of the concert parties of the decade . . .the pop-­‐rock superstar set a new benchmark for old school Entertainment”
(Kathy McCabe Daily Telegraph)

[Watch the video]

Nova London Lockdown

We love a challenge at alive and so when NOVA 969 rang us to create a ‘lockdown’ in a shop window in Sydney, we rose to the challenge!

The winner of the NOVA London lockdown competition spent 17 Days living in the space which was fitted out as a pretty cool ‘bedroom’ complete with multiple monitors streaming the Olympics 24/7 as passers buy stopped to take a peak inside this strange little world!

Webcams and live crosses kept listeners and viewers up to date at almost every moment! Crazy!

[see the video]

Wynnsday 2012

alive was proud to produce WYNNSDAY 2012 for Treasury Wine Estates for the 3rd consecutive year. To ensure that Australia’s most prestigious national wine event evolved to yet another level, we took on the challenge of multiple locations, live satellite links and a Masterclass to be staged in the enormous barrel hall at Wynns in the Coonawarra. In addition to this, several events were programmed at Wynns for select guests from around the country including Sketch in Melbourne, Blue Water in Perth, Centennial Park in Sydney, The Botanic Gardens in Adelaide and Alchemy in Brisbane.

[watch the video]

Melbourne Racing Club

For over 30 weeks, we worked with over 70 suppliers and crew, and alongside Melbourne Racing Club to bring alive 9 events across this year’s BMW Caulfield Cup Carnival! From colourful stages and fashionable frocks, to candy buffets and vintage floral carts, to powerhouse Mahalia Barnes, Adam Lambert, Eskimo Joe and our favourite Melbourne DJs – what is not to love about the races?!

Check out our favourite moments from the carnival, through these webisodes.
the alive team

Some fresh faces around the alive HQ have brought a host of fresh talents and skills and we’ve thoroughly enjoyed having Alex Bernard formerly from PwC (senior event coordinator), Nicqui Merlino (event coordinator) and Stewart Morgan all the way from the U.K (event manager) on board working on projects with our clients Cricket Australia, Medibank, Treasury Wine Estates, Banksia Environmental Awards  and the Melbourne Racing Club.

Our broader family of core suppliers expands to include production specialists Larry Ponting, Mike Hall and Ben Robertson.

Collectively we have a powerhouse of event specialists and we’re not afraid to show them off!

what’s on the horizon

We are thrilled to be have won Cricket Australia as a new client to deliver, with Harness Management, an exciting new live entertainment and event experience across the Commonwealth Bank One Day International Cricket Series Australia wide in 2013. Matches will feature high profile international musical acts including Basement Jaxx, with the remaining acts to be announced in the coming weeks.

We’re returning to Grand Slam Oval at the Australian Open with Medibank to produce their activation for 2013. After several months of collaboration with Interbrand (Melbourne) we are now just weeks away!

Check out the 2012 Medibank activation…

alive will be looking to the east with VEG to deliver the Harry Potter Exhibition in Tokyo….

The new year brings new opportunity to collaborate with one of the largest brand activation agencies in the world, Ogilvy Action to deliver a range of experiential and event based activity. Headed up by newly appointed CEO, Sean Taylor, “Action works with clients to create experiences and engagement that shapes attitudes and changes behaviour across consumer and trade channels”

on our radar

A blog we love: Silent Studios

The Human Slinky: Charleston RiverDogs Baseball Entertainment Innings

Our recent outing: Experimenta

A favourite augmented reality stunt: Lynx Excite Angel Ambush

Three Little Pigs Win Awards: Three Little Pigs – The Guardian

A brilliant experimential idea: Unlock the 007 in you. You have 70 seconds!

What’s ‘wow-ed’ us: How to properly watch a movie.

wrap up

alive continues to deliver results for a wide range of clients.

We are proud of our diversity as it demonstrates our ability to take on new challenges whilst delivering on an array of brand objectives and desired outcomes.
From the more conventional ‘events’ through to ground breaking ‘augmented reality’ projects and challenging experiential campaigns, our proven systems, original ideation and extensive experience means, quite simply, we deliver.

It’s an exciting year ahead for us and we’d love to share more with you on what we’re creating or just grab a coffee some time and see if we can help with your live event or brand activation requirements.

win amazing event tickets

Fill out the form at to enter our competition to win the ultimate alive events package, selecting your choice of prize, from the following options:
– 2 x hot tickets to watch international superstars compete at the 2013 Australian Open
– 2 x VIP tickets to a Day on the Green
– 2 x unforgettable tickets to experience the One Day International Cricket Series at  either Melbourne or Sydney
– 2 x great seats at one of the Melbourne Spring Fashion Festival Runway shows

alive live report

We hope you have had a great start to 2012… hard to believe it's February already!

Our year kicked off with some exciting meetings in L.A. so watch this space for some international tour announcements as alive continues working closely with the Van Egmond Group on a wide range of entertainment projects.

After producing the DIESEL and L'Oreal Melbourne Fashion Festivallaunch events last year, we're stepping back into the world of fashion and are in the final stages of securing a major international brand launch in Australia.

[read more…]


A Celebration of Australian Fashion to Launch the World’s Largest Consumer Fashion Event – L’Oréal Melbourne Fashion Festival

Fashion Full Stop: Decades of Australian Fashion and Music

Presented by David Jones and L’Oréal Paris


The  2011 L’Oréal Melbourne Fashion Festival (LMFF) will open in spectacular style with ‘Fashion Full Stop’ –  a public event on Monday March 14 at The Plenary that will  showcase  the best in fashion and music from the 1960s to today.

Special guest Marcia Hines will join the stella line up of talent including over 60 models, musicians and dancers that will share the stage with the largest ever line up of Australian designers.  The hour long production will feature live performances from Australian talent including Guy Sebastian, Mark Seymour, Russell Morris, Josh Abrahams, Owl Eyes, The Metals, Tim Draxl, DJ Agent 86 and DJ Kiti.

Celebrating  designers, labels, styles and moments that have shaped Australia’s identity over the decades, ‘Fashion Full Stop’ is a feast for the senses with live music, visuals, lighting and effects coming together to deliver a complete fashion celebration in what is set to be the biggest runway show LMFF has ever staged

Part runway show, part rock concert and part theatrical spectacular, ‘Fashion Full Stop’ launches LMFF 2011 with unprecedented splendour, worshipping and wondering at the iconic characters, colours and creations that form our fashion history.

The Australian Ballet will be performing vignette of ‘Trace’ which explores the relationship between dance and design, with garments designed by Crystal Dunn and Georgia Lazzaro which take on their own life and energy through movement.

Antony Ginandjar and Ashley Evans from The Squared Division – Australia’s hottest boutique Creative Production House will choreograph the highly anticipated show after returning from their recent tour with Ke$ha.

Designers and labels featured will include Linda Jackson, Richard Nylon, Bonds, Prue Acton, Jenny Bannister, Feathers, Morrissey, Jenny Kee, Sally Browne and Norma Tullo.

David Jones will present an expression of fashion from today and tomorrow, staging looks from the country’s most influential and celebrated designers including; Akira, Alex Perry, Alannah Hill, Bianca Spender, Carla Zampatti, Calibre, Collette Dinnigan, Dion Lee, Zimmermann, Ginger and Smart, Lisa Ho, Josh Goot, Romance Was Born, THURLEY, Ksubi, White Suede, Willow, Fleur Wood, Kirrily Johnston, camilla and marc, Zanerobe, Camilla, One Teaspoon and Jac Jack.

Grant Pearce, Festival Director said, “This year we are taking Opening Party to the people with a celebration that thousands of fashion and music enthusiasts can enjoy. LMFF is the largest consumer fashion event in the world so it is only fitting that we kick start the Festival with an event of this scale”

Fashion Full Stop is produced in collaboration with Ant Hampel of a-Live and the Van Egmond Group and will be held on Monday March 14, at The Plenary, Melbourne Convention and Exhibition Centre, 1 Convention Centre Pl, South Wharf, Melbourne.  Giveaways and fashion fun in the foyer from 4.00pm, show at 5.30pm.

Tickets to Fashion Full Stop on sale now through Ticketmaster or 13 61 00. Tickets from $39. Booking fees may apply.

Family and group passes also available through LMFF, P 03 9654 5599.

emag december 2010

Imagination Production Activation

It's not often the 'to do list' includes taking a 9 meter bow tie around the country to celebrate Wolf Gang's (Wolf Blass) 76th birthday. Nor is it common to bring 700 people across 5 states in Australia together for an interactive wine tasting experience – an event that was 600,000 years in the making. Why not make a 'Nature's Bar' providing an energy boost for People in Parks and launch our own AV offer at the same time? Road shows, media launches, video production, marquee designs, dinners, conferences and fundraisers… all in a day's work – well at least the past couple of months anyway.
Read on to find out more….


Australia's largest ever national wine tasting event in 5 states and 3 time zones…simultaneously!

Wednesday 4th August, 2010 – Melbourne, Adelaide, Sydney, Perth, Brisbane

Re instate Wynns Day after ten years in hiatus. Create a big and impactful event that generates hype, drive and enthusiasm internally and for the trade.

An interactive Masterclass and wine tasting event for seven hundred guests held simultaneously across three time zones and five states via web stream. This was a wonderful logistical and technical challenge that included the placement, filling and washing of 12,000 wine glasses (thank god for dishwashers). The event planning and activation involved more than 300 event staff and crew, 75 projection screens and 70 laptops. We told the Coonawarra story and released the 2010 Wynnsday Vintage. Significant local, trade and national media coverage with a total reach of over 20 million people.

“What an amazing event and an amazing effort by all…all that hard work and extra effort has been rewarded with probably the best wine event held in the country. Well done and thanks to all of you and those others that made Wynnsday 2010 a reality.”
Alex D'Amico – Group Marketing Manager, Regional Portfolio Treasury Wine Estates

“Thank you to alive for pulling this together, very professional and so impressive, a huge thank you to everyone it's been absolutely fantastic”
Sarah Myers, Brand Manager, Treasury Wine Estate

Parklife partygoers get back to nature………..

Saturday 2nd October, 2010 – Melbourne

Raise the People and Parks profile and brand recognition while inspiring people at the 2010 Parklife event to spend more time in nature. People & Parks wanted to gain support through donating, buying a tree or by becoming a volunteer.

The 'Nature's Bar' – a relaxed and informative environment that reflected the essence and ethos of People & Parks. The People and Parks team were able to promote their core message of 'enhance your wellbeing by spending time in nature'. Parklife partygoers received complimentary wheatgrass shots as they re-connected with nature and signed up to explore how they could make a difference by joining People & Parks.

“It was a huge relief to be able to hand the project management of this event over to alive to run with.All elements of this production were handled with utmost respect, professionalism, understanding and willingness. It was a great success for People & Parks Foundation, and we owe a lot of this to alive. Thanks so much.”
Amber Moore, Marketing and Fundraising Coordinator, People & Parks

Fashion and fascinators full to the brim in 2010…….

August – October: Melbourne

Need: Deliver a high quality series of Carnival events both on and off trackside whilst evolving the MRC product offer for 2010.

Concept, production and thematic design and activation for the 2010 Carnival events including, Search for a Face of Caulfield, Underwood Stakes Day – Heat One, Pegasus Marquee, Fashion & Entertainment Stage, Thousand Guineas Day Trackside Lunch, Ladies Lunch and the new Carnival Precinct. A stand out within the Carnival was the 2010 Ladies Lunch. Picture perfect weather ensured capacity attendance with feathers, fascinators and fabulous fashion! The capacity crowd enjoyed the inaugural Chadstone Spring Fashion Parade as well as a performance by Jon Stevens who wowed the ladies! 2010 also saw the introduction of the “Carnival Precinct” – a new public area featuring an additional live entertainment stage managed by alive (featuring “Evermore” as a crowd favourite). The enhanced program of activities and events in the lead up to and during the Caulfield Spring Racing Carnival generated heightened social, fashion and racing media interest and support, increased attendance and on-course experience.

“alive performed an integral role in event managing many of Melbourne Racing Clubs Fashion & Entertainment events over the 2010 Caulfield Spring Racing Carnival…. an extremely professional and innovative team who can take on any challenge and deliver on objectives with style and enthusiasm.”
Fiona Twist, Event Manager for the Melbourne Racing Club Marketing Team

The Stage Manager
Million dollar horses and loud Aussie rock bands…..
Avid blogger, Caz Pringle shares her experience in:

Horses, Evermore and Racecourses At The Age Caulfield Guineas Day

There's a bonus horse anatomy graph for those who are addicted to the details, a good trait to have for all budding stage managers!

alive a.v
In a world where content is king… alive can now create and deliver your message at affordable rates when you don't have a TVC budget! A complete Audio Visual and Multi Media service with the imagination, insight, and technical expertise required to transform your ideas into powerful, persuasive presentations on screen.
alive a.v. is thrilled to be producing work for JEANS WEST, WOLFBLASS, COLES and BOX HILL CENTRO as well as a series of highlight (sizzle) packages for our event clients.

Cooking with BOX HILL CENTRO:
alive had the pleasure of interviewing and filming well respected chef James Lai (Redbean Kitchen) and tea importer /restaurateur David Zhou (David's and The Oriental Cafe) for the Centro Box Hill ' Discover the Box' campaign. David shared the story behind the creation of his restaurant, David's and how shopping at Centro Box Hill reminds him of home. The campaign was used to generate media coverage with a particular emphasis on online news and food sites.

A Moroccan adventure with JEANSWEST:
Jeanswest invited us to go to 'behind the scenes' of the Moroccan themed summer catalogue photo shoot in Sydney. We captured the pruning, tucking, fluffing, and fun inside the 'Moroccan Maxi' shoot. The footage is being used on line to support the release of the new range. Experience all the work that goes into grabbing that 'perfect shot' – and, at Jeanswest, they make it look so easy! What I love about JEANSWEST –

We also loved (loved, loved) meeting the denim obsessed team at Jeanswest HQ & Chadstone to film their new recruitment reel. Is denim in your DNA?

Our inspiration………….

amazing activation and inspiration
Chanel 2010 -2011 Fall / Winter Haute Couture Fashion Show:

'Don't take Creativity for Granted' – with Stefan Sagmeister:

Safe or Sorry? We pride ourselves on safety and have thorough risk and OH&S processes and policies for events we create. Now here's what we suggest NOT to do!

Presenting the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses.

The Official Ralph Lauren 4D Experience – London

And finally…stay tuned for…
BATMAN LIVE launching on to the world stage

Upcoming projects

Looking ahead to 2011…
We are already in the planning and development stage on event projects for L'Oreal Melbourne Fashion Festival, Treasury Wine Estates, COTY Inc and the Grand Prix Corporation 2011.

“It's great team work that makes us tick”

Special thanks to Nadia, Jacelyn, Jacqui, Virginia, Caz and Georgia… thanks girls, for your talented hard work, laughs and smiles!

And we can't forget the gents…..Matty, Mark, Mitch, Keith, Christo, Charlie, James, Tom, Scotty & Damo.

Happy Holidays and here's to a bright 2011
Detailed case studies available on request:

WINNER: “EVENT OF THE YEAR” Star Beauty Awards

Safe or Sorry?

We pride ourselves on safety and have thorough risk and OH&S processes and policies for event we create. Now here’s what we suggest NOT to do.

Click this link or the image below to view


Baker IDI is Australia’s leading health and medical research institute dedicated to reducing ill health and mortality caused by the effects of cardiovascular disease and diabetes, two insidious and complex diseases wreaking havoc in our community. Their work extends from the laboratory to wide-scale community studies with a focus on diagnosis, prevention and treatment. They are proud of their pledge to improve the quality of life for people now and safeguard the health of future generations. 

In July 2010 alive were engaged to produce a fundraiser event for Baker IDI – Heart & Diabetes institute.   


  • To create an indigenous themed fundraising dinner to raise brand awareness and spark media interest for Baker IDI
  • Raise funds for research and to support the new Baker IDI Centre in Alice Springs through ticket sales, silent auction & raffle ticket sales
  • Create an event that people will talk about and look forward to attending annually
  • Create an event that will assist in gaining ongoing sponsorship and support for both the Melbourne & Alice Springs centre for research
  • To move the format away from traditional fundraising events with a stronger focus on the creative
s” – the working event title that became a campaign. 

The team at alive created a working title for the event – “Heartworks” that Baker IDI then turned into the name of their ongoing campaign to raise funds & awareness. 

The Heartworks campaign is an opportunity for individuals and business to partner with Baker IDI to build on the work in Alice Springs and surrounding communities to improve the health of Indigenous Australia. 

Support of the Heartworks campaign will provide resources for: 

  • research that works alongside Aboriginal communities
  • clinical services that work to address immediate health needs whilst gaining a better understanding of the community’s disease burden
  • a planning and consultation project that will work to deliver an effective blue print for diabetes service delivery in Central Australia.  The plan will address health service delivery across organisations, levels of government and across groups in the community.

 The Heartworks campaign culminated in the heARTworks dinner on July 29th 2010.  

The evening provided an artistic dining experience infused with the rich, textures, tones and tastes of the Australian Indigenous culture. 

  • Authentic
  • Engaging
  • Uplifting 

Venue – The Melbourne Museum 

alive chose the Museum for this important event because of the venues presentation of indigenous culture as well as its high standard facilities and exceptional reputation for fine service, food and beverage. 

 The largest Museum in the southern hemisphere. 

  • The Melbourne Museum’s award winning design displays an innovative combination of space, texture and shapes from soaring glass walls to bold, bright columns.
  • Taking inspiration from the heart of Alice Springs the room was set with warm earthy tones and magnificent washes of desert sunset lighting

 Guest speakers & entertainment 

 MC Andrew Gill 

 Welcome to Country Aunty Carolyn Briggs 

Guests were officially welcomed the event by Aunty Caroline Briggs, who honoured the traditional land owners. 

 Guest Speakertive Director, Baker IDI Central Australia: Dr Alex Brown 

Dr Alex Brown shared his vision for the Centre for Indigenous Vascular and Diabetes Research in Alice Springs and highlighted the specific contribution the guests were making by attending the fundraising dinner.

Musical Performance  

Jimmy Little is a very proud Australian who has something in his repertoire to entertain all age groups. In 2004 a public vote named him a “National Living Treasure” and Jimmy received an Australian Order 

 ( AO ) for his life in the entertainment industry and his ongoing work with indigenous education and health. Guests were treated to a heartfelt & inspiring performance by Jimmy and his band. 

 alive delivered 

  • Event pre – production and design
  • AV production
  • Food and Beverage management
  • Scripts and Scheduling
  • Venue management
  • Talent management
  • Travel logistics
  • Photography
  • Event activation
  • Theming
  • Silent Auction & raffle coordination


  • “Heartworks” – the campaign  name created by alive 
  •  Baker IDI sold over 260 tickets to the fundraising dinner  
  • Art Series naming rights sponsor – alive assisted Baker IDI in securing a sponsorship agreement with the Art Series Hotel group.  
  • Silent Auction – the auction generated over $10,000 worth of sales on the night 
  • Raffle – alive volunteer staff, both pre-event & on the night assisted in selling over $6,000 worth of raffle tickets 
  • The raffling of the Honda donated by New World Honda generated over $15,000 and the car itself was donated back to Baker IDI by the winner on the night.  
  • Interest in the campaign pre & post event has generated interest/support of approximately $100k in potential sponsorship support.  

Client testimonial   

“alive are the best event management company I have ever dealt with, I would highly recommend them. I always felt at ease and knew our event would be a great success!”  

Heidi Roache – Executive Assistant / Community Relations Coordinator
Community & Corporate Relations

Baker IDI Heart & Diabetes Institute

Giddy Up for the Caulfield Cup!

The weather is clearing for the BMW Caulfield Cup this Saturday! Lots to see and do on track – Chadstone Fashion Stakes and Dirty Laundry on the Fashion & Entertainment Stage, VIP's in the Pegasus Marquee and then the big race!

a-live delivers interactive wine tasting event across 5 states for Fosters (Treasury Wine Estate)

On August 4th our team delivered WYNNSDAY around the country. A live master class, headed up by James Haliday and chief wine maker Sue Hodder was staged in Adelaide and transmitted across the web via webstream to four other cities where 700 guests joined the panel to celebrate the new WYNNS release for 2010.

a-live brings Wynns Day to 5 states in wine tasting mega-event